Commercial advantage in the formalization process
I redesigned the contract formalization flow that was blocking brokers mid-process. Monthly closings jumped from 20 to 1,000.
July 2024
Hi, I'm Primo
Product Designer turning complex systems into products people love to use
Scaling products through ecosystem evolution
I unified two fragmented systems into a single CRM. Active users grew from 214 to 20,000 in 18 months.
August 2023
About me
View résuméI'm a Product Designer with 4 years of experience in B2B SaaS products, currently at Kenlo, a Brazilian proptech serving more than 5,000 real estate agencies. My background is in Architecture and Urban Planning, which shaped how I think about complex systems and information hierarchy long before I discovered UX.
I work from discovery to implementation: I run research, analyze behavioral data, and collaborate closely with engineering to make sure what gets designed is what reaches the user. I have a particular interest in how AI can reduce friction in real work, and I'm actively exploring that through tools that help me deliver prototypes with more precision and fidelity.